designing trust at a national scale
When we began working with Spring Fertility in 2017, they were a highly respected clinic with 3 Southern California locations and an ambitious vision for patient-first care. They didn’t just need “marketing.” They needed a creative partner who could help them scale trust, education, and access—without ever turning patients into numbers.
Today, Spring Fertility is a national brand with 10+ locations across the U.S., serving patients, physicians, and referral partners through a unified, compassionate experience. Our role has been to support that growth from every angle: brand, website, patient education, custom tools, campaigns, and systems—working alongside their teams as an extension of the organization, not a vendor on the outside.
We’ve been in the room as Spring scaled—helping turn clinical complexity, multi-location growth, and high-stakes decisions into clear brand, digital, and education systems that patients trust and teams can actually use.
Human-centered healthcare translates
Supported growth from 3-10+ locations nationwide
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The approach
Making care feel understandable
Fertility decisions are emotional, technical, and deeply personal. Our work centers on reducing anxiety and increasing clarity across the entire experience. We evolve Spring’s brand through visual design, messaging, and systems that help people feel informed rather than overwhelmed.
That shows up in the website, patient education materials, social content, referral tools, and in-clinic experiences. Over time, the brand has shifted away from the industry-mainstay of cold and clinical to modern, warm, and deeply human. Clear language. Inclusive representation. Design choices made to slow down time. A tone that respects the moment people are in. The result is a brand patients recommend because it makes them feel seen and supported…as individuals.
TOOLS THAT CHANGE THE CONVERSATION
One of the most meaningful creations in this partnership is Spring’s pregnancy probability calculator. Designed and built to translate published clinical data into something patients can actually understand, it helps people compare their chances at Spring, at other clinics, and with their own bodies.
The calculator remains one of the highest-engagement destinations on the site and has been adopted as a reference by physicians across the country, including those outside the Spring network. It’s used in consults, counseling sessions, and education conversations because it does what good design should do in healthcare. It makes information clearer, more honest, and more empowering.
Speaking to the right people
Marketing is the engine that supports everything else, and it’s where we spend the most time together. We partner closely with Spring’s marketing team across the full digital experience AND print brand experience, brand partnerships, campaigns, social, referral marketing, and patient education.
We help shape messaging, test ideas in the real world, and build campaigns that meet people where they are emotionally and culturally. From national activations like the Spring Egg Hunt to high-visibility brand partnerships and award-winning social design, the work is designed to be recognizable, inclusive, and trustworthy. These efforts don’t just drive volume. They bring in patients who are better informed and better aligned with Spring’s approach to care.
“SUCH AN EPIC EXPERIENCE. THE SITE IS GORGEOUS. THE BRAND NOW LOOKS AND FEELS AS GOOD AS WE KNOW OUR PRODUCT IS. WE TAKE FOR GRANTED NONE OF THE HARD WORK, LOVE, AND MASTERY OF CRAFT AND CARE IT TOOK TO GET US THIS FAR. HEARTFELT THANK YOU TO MALI.”
JUDY CHAN | FORMER VP MARKETING, BLUEDOT
Example Service Provided here
Example Service Here
- Sales collateral design – polished, on-brand brochures, one-pagers, product data sheets, case study write-ups, whitepapers, etc., that communicate your value clearly and attractively.
- Pitch decks and presentations – we build persuasive slide decks for sales pitches or investor meetings, combining compelling copy with eye-catching visuals so your story lands with impact.
- Interactive sales tools – need a sales microsite, an ROI calculator, or an interactive PDF? We can design (and even develop) tools that give your reps an edge during the sales process.
- Templates and guides – we create templates for things like proposals, quotes, or follow-up emails, so your team can quickly personalize and send while staying on-message. We also craft internal playbooks or cheat sheets that boil down complex product info into easy talking points for reps.
- Trade show & event assets – if your sales efforts involve conferences or events, we design booth graphics, banners, handouts, and demo signage that draw in prospects and tell your story at a glance.
In essence, if it’s a material that helps your team sell better, it likely falls under sales enablement and we can help with it. We combine strong design, clear writing, and an understanding of your audience to make each asset as effective as possible.
Sample Role or Service Here
In our experience, the right sales materials can make a night-and-day difference. It comes down to communication and confidence. When your sales team has clear, well-designed content, they can convey your value to customers faster and more convincingly. Prospects aren’t left scratching their heads or wading through technical jargon – they get what you’re offering, which makes them more likely to move forward.
Visually, professional design lends credibility. A sleek sales deck or brochure signals to a customer that you’re a polished, trustworthy organization. Conversely, a sloppy or text-dense document can lose their interest or raise doubts. Good content also ensures consistency: every rep is telling the same compelling story, rather than each inventing their own version. That consistency builds trust and reinforces your brand.
Additionally, having great collateral saves your salespeople time and stress. They’re not scrambling to create slides from scratch or piecing together info from ten sources – it’s all prepared, on-message, and ready to go. This frees them to focus on the relationship and really listen to the client. In short, better design and content make your team more efficient, more confident, and ultimately more effective at closing deals.
Support that spans teams
Spring’s growth depends on more than marketing alone. We work alongside teams across the organization to support how the brand shows up day to day.
We collaborate with physicians on education materials and in-clinic support pieces that help explain complex processes clearly. We support People teams with recruiting, careers experiences, and internal materials that communicate compassion as a lived value. We work with IT and systems partners to ensure leads are routed correctly by geography and intent so the right clinics connect with the right patients. We support field teams with location-specific materials, event marketing, and tradeshow presence so Spring feels consistent and confident wherever they go.
Because we understand how all of these pieces connect, teams move faster and decisions land with more confidence.
A RELATIONSHIP STILL IN SEASON
This partnership doesn’t stand still. Spring’s brand evolves as the business evolves, with refreshed visuals, new locations, new tools, and new ideas brought to life over time. We’re still here, working alongside their teams, solving problems as they arise, and helping the brand grow without losing what makes it human.
Spring Fertility has become a national brand because care, clarity, and trust are built into every layer of the experience. We’re proud to help carry that forward, every day.
