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You’re busy. You’ll probably be busy next week, too. Instead of becoming a marketing martyr, let us take the pressure off. Our marketing support pairs sharp creative thinking with elevated execution: AKA, a full suite of support. CMOs love us because we bring senior strategic thinking without the bloat — we plug into your world quickly, ask the right questions, and help your team rise to the occasion.
You be the leader; we’ll be your lifeline.
PLANS THAT PERFORM
Marketing Strategy + Campaign Planning
Before the curtain rises on an exciting announcement, product or service, you must make a blueprint of how your story will be told. Our team can support your CMO and staff to craft multi-channel activations, plan for media coverage, develop campaigns and provide high-level consulting to pull it all together. High performing > performative.
SAY IT LIKE YOU MEAN IT
Content Creation
People don’t respond to words and visuals that taste like a nothing sandwich. Storytelling matters. If you don’t have an in-house team (or yours is stretched paper thin), we fill that gap with smart, high-caliber content. Blog posts, infographics, video scripts, landing pages, emails, socials, all of it. We make sure every piece sounds like you and does what it’s supposed to do.
IN THEIR INBOX — AND ON THEIR MIND
Email Marketing + Automation
The best emails don’t feel like campaigns — they feel like a connection. We help you create click-worthy content that builds loyalty over time, not just opens for the week. From editorial calendars and template design to sequencing, automation, and performance tracking, we’ll help you say the right thing, at the right time, in the right inbox. Smart, on-brand, and built to convert.
WHAT IF … IT WAS CREATIVE?
Ad Creative
Your future customers are finely attuned ad-resisters, craving connections with brands that go far beyond the empty taglines of yester-year. We craft human-first, scroll-stopping, click-worthy ads that are built to convert and create a positive point of disruption. Whether static or animated, informative or awareness plays, we provide strategically aligned ads that move people. Towards you, specifically.
JUST THE THING FOR THE THING
Marketing Collateral + Print Design
Going after new business? You’ll probably need a deck. Tradeshow-bound, with your finest innovation in tow? Likely gonna need a display. Training up new hires? Sales enablement materials rule. You get our drift. We help them get you. Through the custom creation of top-of-the-line marketing collateral, we can ensure your branding and voice stay polished across all mediums.
GOOD CREATIVE DOESN’T GUESS
Analytics + Optimization
Once an idea is in the wild, a beautiful bounty of data becomes available to analyze and make actionable. We use A/B testing, engagement data, and conversion insights to refine what’s working and rethink what’s not. Whether it’s validating pitch, converting creative, or speeding things up, we optimize with intention so your brand doesn’t just look good — it learns better, every time.
THE AFTER-AFTER PARTY
Monthly Marketing Support
We work with your team (marketing, sales, ops, you name it) to build a mixed-media experience that amplifies your best and brightest. From social and ad creative to onboarding decks, landing pages, print, and beyond, we shine a light on what people don’t know they love about you (yet). You’ll get priority access, regular check-ins, and a strategic creative partner in your corner.
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Our marketing support services provide growth-stage B2B companies with ongoing creative partnership: senior strategic thinking, creative production, and brand stewardship without the overhead of a full in-house team. Services include strategy and campaign planning, content creation, email marketing, social media management, and fractional creative direction. Monthly retainers range from $5,000 to $25,000. Our longest partnership spans 7 years, supporting Spring Fertility’s growth from 3 to 10+ locations.
Are you just here to design things we tell you to make?
Not even close. We’re not pixel pushers — we’re strategic creative partners. That means we’re thinking with you, not just executing from a list. We bring fresh ideas, help you spot opportunities, and make sure your campaigns and content actually ladder up to the story you’re trying to tell. We’re not order-takers. We’re brand stewards with taste, speed, and follow-through. Yes, we’re in LA county. No, it’s not filler.
What does “marketing support” actually include?
It depends on what you need. We support everything from campaign ideation and ad creative to executive decks, print pieces, tradeshow booths, packaging, internal storytelling, and product launches. If you’ve got a team with a strong plan who just needs brilliant execution, we’ve got you. If you’re still figuring out what’s next and want a partner to help sketch it out — we do that too.
Do you only work with companies who already have a CMO or marketing team?
We love working alongside marketing teams, but we also thrive as a stand-in when a full team doesn’t exist yet. Founders, Heads of Ops, and comms leads bring us in when they need more than a freelancer, but not quite a full internal crew. We scale to match your phase and build you a system that works now — and won’t break as you grow.
How strategic is your support, really?
Very. We’ve been the back-pocket braintrust for marketing leaders at fast-growing companies for over a decade. Whether it’s shaping a campaign concept, pressure-testing messaging, planning a launch calendar, or refreshing your content architecture — we bring point of view, not just polish. Our work is rooted in what will actually work for your audience, in your context.
What happens if we need something fast or weird or last-minute?
You wouldn’t be the first. We’ve helped teams pull together brand books for the boardroom, dimensional mailers for last-minute pitches, and entire launches in under two weeks. Our structure lets us respond quickly when urgency hits — and because we already understand your brand, we don’t waste time figuring out what font to use. We get to work.
Will you keep our brand consistent across all these channels?
Yes — religiously. We protect your visual and verbal identity like it’s our own. Every asset, every slide, every print piece or packaging concept is built to reflect and reinforce your brand system. And if that system is still shaky? We’ll help you tighten it up. Our goal is to make your brand feel instantly recognizable no matter where it shows up.
Can we try this out as a project first, or is it retainer only?
We offer both. A lot of our long-term support relationships started with a single campaign or content need. If you’re curious, we’re happy to scope a one-off engagement — show you what we’re like to work with — and build from there if it clicks. Spoiler: it usually clicks.
When should a company hire an external creative partner versus building in-house?
The in-house vs. agency decision depends on volume, consistency, and strategic need. Hire in-house when you have enough ongoing work to justify full-time salaries and when the work is primarily execution within established guidelines. Outsource marketing to an external partner when you need senior strategic thinking that is difficult to recruit for, when needs fluctuate, or when you need specialized capabilities a single hire cannot cover. Many growth-stage companies find the best model is a lean internal team paired with an outsourced creative team that provides strategic depth and production capacity the internal team cannot sustain alone.
What is a fractional creative director and when do companies need one?
A fractional creative director is a senior creative leader who works with your company on a retainer basis rather than as a full-time employee. This fractional marketing model provides strategic oversight, creative quality control, and brand stewardship at a fraction of the cost. Companies need this outsourced creative director role when they have a marketing team executing campaigns but lack a senior creative voice guiding the work. The result without one is often inconsistent quality, reactive decisions, and brand drift. A fractional CMO or fractional creative director brings coherence and elevation without requiring a six-figure hire.
How do I know if my marketing is underperforming?
Marketing performance issues often reveal themselves through patterns rather than a single metric. Watch for these signals: lead volume is flat despite consistent spending, the sales team complains about lead quality, cost per acquisition is rising while conversion rates fall, campaigns feel reactive, and content quality has dropped. The most telling sign is the feeling among leadership that marketing should be contributing more but nobody can pinpoint exactly why marketing isn’t generating leads at the expected rate. That frustration usually points to a strategy gap, not an execution gap.
What marketing metrics should scaling companies track?
B2B marketing KPIs should connect activity to business outcomes. Start with pipeline contribution: what percentage of qualified leads and revenue originated from marketing? Track cost per acquisition across channels. Monitor website conversion rate. Measure content performance by engagement, not just traffic. Track brand metrics quarterly: awareness, share of search, and sentiment. Marketing metrics for startups and scaling companies should focus on five to seven metrics that matter most, reported monthly and revisited quarterly.
What is a marketing infrastructure assessment?
A marketing audit—also called a marketing operations assessment or marketing maturity assessment—evaluates the systems, processes, and capabilities underpinning your marketing function. It examines your technology stack, content operations, team structure, brand consistency, and reporting capabilities. The output is a prioritized roadmap of improvements. Companies benefit from this assessment when scaling marketing investment significantly, when a new marketing leader needs a baseline, or when leadership is dissatisfied with performance but unclear on root causes.
How do you scale marketing without scaling headcount proportionally?
Building a lean marketing team that punches above its weight requires combining three levers: systems, partnerships, and prioritization. Invest in marketing technology that automates repetitive tasks. Partner with an external creative agency for marketing efficiency—gaining senior strategy and production capacity without overhead. And ruthlessly prioritize the two or three channels generating the highest-quality leads. The most effective scaling companies maintain a small internal team of two to four people focused on strategy and coordination, while leveraging agency partners for creative production and specialized projects.
What is the role of content strategy in B2B marketing performance?
B2B content strategy is the architecture behind what you create, why you create it, and how it moves prospects through the buyer journey. Without a content marketing strategy, content production becomes reactive—publishing whatever seems urgent with no coherent plan. With a content strategy for B2B, every piece serves a specific purpose: building awareness, nurturing prospects, or supporting sales. A strong strategy is built on keyword research, audience insights, and competitive landscape analysis. The difference between companies with and without content strategy is the difference between a library and a pile of books.
What is included in an ongoing marketing support retainer?
A marketing retainer with MALI typically includes strategic oversight (a senior creative partner guiding direction), creative production (design, content, and campaign assets on a regular cadence), brand stewardship (ensuring consistency across channels), and performance review (monthly or quarterly reviews). An agency retainer may also include website updates, email marketing management, and social content creation. The specific scope of a monthly marketing retainer is defined based on your team’s gaps and evolves over time as priorities shift.
How do I know when it is time to outsource marketing instead of hiring in-house?
Outsourcing marketing makes sense in three situations. First, when you need senior strategic capability but cannot justify a six-figure hire—a fractional marketing partner gives you that expertise at a fraction of the cost. Second, when your needs fluctuate—launching a product requires intense creative production for 8–12 weeks, followed by a maintenance phase. Third, when speed matters—building an in-house team takes 3–6 months of recruiting, while an outsourced marketing team can be operational within 2–4 weeks. The tipping point for hiring in-house is when you have enough consistent daily work and the work is primarily execution within established guidelines.